There are many tried and true strategies when it comes to generating sales online. But with the nonstop growth in influencer popularity (whether it’s a social media personality, a blogger with a killer fan base, or both) influencer marketing has become the hottest tool in the marketer’s toolbox.
More and more brands are discovering the power of using the right storytellers, with 59% of marketers planning to increase their spend on influencer marketing during the year. The strategy has gained mass popularity—and rightly so. Influencer marketing isn’t just the fastest-growing channel for customer acquisition; it’s the most cost effective, returning $6.85 in earned media value for every $1.00 of paid media.