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3 Ways Artificial Intelligence Will Impact Marketing

November 14, 2016

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Nearly every branch of marketing — be it direct, email, mobile, social, search, SEO, a combination of these or something else entirely — requires a series of actions, some of which can become mundane.

For example, email marketing requires identification of a product or service to be sold, an audience of potential buyers, development of a list of those potential buyers, creative work for the body of the email, some amount of HTML and CSS coding, scheduling, and post-send analysis. Some companies are already employing AI-type principles to simplify these tasks.

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