Retailers are currently facing an onslaught of innovative technology meant to solve some point of tension for shoppers. Maybe it’s a solution for seamless mobile checkouts or a way to improve the brick-and-mortar shopping experience. The tools are there, but retailers across the board are having a tough time integrating them.
This year saw a surge of beacon push notifications, a mass rollout of buy buttons on Pinterest, Twitter, YouTube and Instagram, the debut of Amazon Dash, and more companies tinkering with more advanced plays like virtual reality and RFID tags.