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2015 report card: The year in retail tech

December 22, 2015

Via: Digiday
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Retailers are currently facing an onslaught of innovative technology meant to solve some point of tension for shoppers. Maybe it’s a solution for seamless mobile checkouts or a way to improve the brick-and-mortar shopping experience. The tools are there, but retailers across the board are having a tough time integrating them.

This year saw a surge of beacon push notifications, a mass rollout of buy buttons on Pinterest, Twitter, YouTube and Instagram, the debut of Amazon Dash, and more companies tinkering with more advanced plays like virtual reality and RFID tags.

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