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15 Ways to Trim Marketing Budgets

September 18, 2018

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Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar and prove every dollar’s effectiveness.

Here’s a sampling of council members responses:

Send a personal note Now that may sound expensive considering the high costs of direct mail, but sending a personal note along with a small treat or gift card can find success.

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