A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising.
According to App Annie, in-app advertising is set to triple in value in the next few years, going from $72 billion in 2016 to $201 billion in 2021.
So, what are the benefits of in-app ads exactly? Here’s a look at the various types of in-app ad formats, they’re usage, and why in-app advertising is a worthy investment.
