Top
image: clicktapconvert

Why Attribution Matters in Content Marketing

Why does attribution matter in content marketing? Money, that’s why.

More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to show that your content marketing is contributing to your firm’s profitability. If you’re just another cost center, you’re going to get cut.

Read More on Target Marketing