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What’s Better for B2B Marketers, Ebooks or White Papers?

Content marketers rely on high-quality content to generate leads. In fact, last year 85 percent of B2B marketers said lead generation was their most important content marketing goal, according to the Content Marketing Institute.

But it’s not enough to just slap any old brain fart behind your landing page. What kind of content is best to hit your lead gen goals? It’s whatever motivates your audience to volunteer their name, email address, and/or other information. It needs to be something substantial, with information they can’t find anywhere else.

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