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What Should We Do With All of That Content?

December 13, 2016

Via: Adweek

As more users worldwide gain access to the internet and existing users engage more, the rate of content creation by users has increased exponentially.

It’s not like data and information saturation is new; we’ve been dealing with it for years. The solution most companies seem to be driving toward is recommendations, curated feeds and algorithmic content surfacing.

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