Last October, YouTube unveiled YouTube Red, a subscription service for U.S. customers that offers ad-free videos, offline viewing, and free access to Google Play Music—all for just $9.99 a month. Now, YouTube is sweetening the pot with its own batch of original content, created in part with homegrown YouTube stars.
This move marks YouTube’s biggest attempt to compete with subscription services that emphasis premium content like Netflix and Hulu. But if YouTube Red’s ad-free model takes off, it could have huge implications for marketers. Let’s take a look at why.
