Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers play the audio, they hear one name or the other, but the important thing for marketers to notice is they’re listening — and consumers listening means audio ads can be there, too.
In light of the rules about personal data privacy for E.U. citizens as a result of General Data Protection Regulation (GDPR), radio ads are a great way to get in front of consumers, opines Mike Dougherty, CEO of Jelli — programmatic platform for buying audio ads.
