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Travel Marketers Are Mobile Laggards

Mobile search is overtaking the travel industry and the vertical’s marketers are tech laggards, finds recent research presented by Think With Google. Travel marketers are still thinking desktops rule, but if consumers find what they want quickly and can convert fast, they do. For instance, most family vacationers and luxury travelers are searching on mobile devices, Google finds.

“As travel planning shifts to mobile,” reads the research synopsis from Jaclyn Loo, senior product marketing manager with Travel at Google, “consumers expect to find relevant information faster than ever before.

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