Is word of mouth the same as influencer marketing? Is influencer marketing a type of word of mouth? How do they work together, if they do at all? I’ve created a new, unified theory of word of mouth strategy, with a corresponding graphic, to help sort through these questions.
The problem with influencer marketing — as it’s currently being practiced by most businesses — is that it focuses almost solely on the outside ring of the four-part unified word of mouth strategy. We call them Audience-Aggregators (AAs) here at Convince & Convert.
