The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because they look great, and the content is (usually) good.
Yet that creative ambition comes with a lot of risk. If you’re just handing out a free magazine as a piece of marketing collateral, it can be tough to tell what impact it has on your business.