When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.
Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.
Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey.
Here are some good examples and the reasons why they work.
