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Sales and Marketing Automation: Explaining the Difference

June 14, 2018

Is the difference between sales and marketing automation confusing you? There’s a reason why. Sales teams are being pushed to hit prospecting “activities” numbers — to the exclusion of making those activities count.

As one of my students selling enterprise software put it, “I’m glad to send out X number of emails per week and leave Y number of voicemails … so long as most of those touches bring me closer to a meeting.

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