With mobile technology becoming embedded in almost every aspect of our lives, the industry is beginning to mature. Over the past five or so years, the focus of developers and QA teams has evolved from building and launching applications to attracting a user base and to now retaining and engaging the most valuable users.
Significant investment has been made to capture loyal users. The average cost to land a user who has opened an app three or more times doubled to $3 from March 2014 to March 2015, according to Fiksu.
