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AI Gets Social: Marketing Teams Say It’s Improving Their Results

April 21, 2023

Via: MediaPost

Marketers (and reporters) are being deluged with announcements about new AI-driven tools. But there has been scant information on how they work.

Sprout Social has attempted to answer that question, at least for social media marketers, in a study it conducted with Cint. Of the practitioners surveyed, 71% have started to integrate AI and MAL tools (i.e., ChatGPT, DALLĀ·E 2, etc.) into their workflow.

Read More on MediaPost