Call it “metaverse mania.”
Brand advertisers are so excited about the opportunities to engage with consumers in the metaverse. The trade sites and conference circuit are filled with wonder over what the metaverse might hold, from virtual workspaces for remote working to avatar dressing rooms for clothing retailers.
But platforms and publisher reactions are more … “meh.” Much of this metaverse talk feels familiar. What’s really changed since all those “virtual reality advertising” conference demos and experimental campaigns from the early 20-teens?
