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New York’s Happiest B-to-B Database Marketer

August 4, 2016

Via: Target Marketing

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Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up.

Now, normally I find business marketers complaining endlessly about their data. It’s out of date. It’s incomplete.

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