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How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

February 14, 2019

Via: Adweek

Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0.

The industry has been discussing, anticipating and debating these performance standards for nearly two years. While similar at face value and sometimes pitted against one another in the battle to deliver content to viewers, they both have a place, not only in the buyer’s and seller’s arsenals but also for the overall advertising technology landscape and those that work daily to keep it alive.

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