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7 reasons customers love (and businesses need) dedicated apps

March 24, 2017

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons.

The vast majority of businesses are already accustomed to the idea that the digital environment regularly requests updates and upgrades in their marketing and customer experience approach. With Google leading the way in determining the standards of their digital presence and all its algorithm changes and readjustments, those in charge of a company’s online image are always connected to the latest optimization methods and have to manage in keeping up with the latest strategies.

Having just a social media presence is well-advised, but it is still not enough since mobility is the supreme test. Will your business partners and customers, current and potential, be able to conveniently find out about your services and products all the necessary details in time?

Mobility and device variety enabled the all-the-time and no-matter-where connectivity standard: the customers enjoy being able to reach the information and shopping mechanisms at any hour, no waiting times, no delay or lag, from their smartphones, tablets, wearables or laptops.

  1. Continuous 24/7 availability via dedicated apps

As we already mentioned, it is a wise move not to thwart your customers’ desire to find out more about your services and products, and especially their desire to shop at any given moment. The competition may be fierce in your activity field, and it is unproductive to fuel your competitors by your own faults.

Always-on connectivity serves well your marketing campaigns, sales and customer engagement strategies by offering the possibility of instantly sending push notifications and updated messages. A direct line of communication with your clients, an efficient and well-designed mobile app is always there for you to deliver the right messages.

  1. Better setting and reaching your goals with dedicated apps

Before perfecting and launching your app, there are certain questions to be answered and a process of establishing the main goals and their realization timeline. The main achievement will consist in a having an efficient mean of reaching your target public/customers, in view of:

  • Acquisition;
  • Engagement (or)
  • Conversion.

Of course your application can combine all three purposes in one design, but there usually is one driving goal that goes in front of the others. Depending on what goal you have chosen as primary, reaching the performance level that you have set for your app is further measurable.

  1. Proving that you and your brand are connected and in tune with the latest trends

Of course business activities and market research still take place in front of a desktop or in a traditional office environment. Nevertheless, the professionals also imported into their activities modern tools such as applications, social media research, content and consumers sharing their opinions.

Ignoring the trends that customers love and feel comfortable with means going against the wave. Unless this strategy is not turned into a marketing asset, no contemporary brand should choose to neglect the latest digital communication tools available. Otherwise such a move might be interpreted as proof that the company is not willing to invest into its digital presence, is too conservatory or digitally unskilled, or ignores its customers’ needs and preferences.

Once acknowledged and adopted into the mainstream business strategy, mobile apps also evolve and reset their design and features once in a while, to better accommodate the latest devices and terminals. Following these tendencies is also important, since they show connectivity once more, as well as give a sense of fresh and dynamic activity. It is also easier to deliver the changes via application updates.

  1. Investment in the infrastructure that has the best growing potential

One source mentions how a similar sum invested in a mobile application (versus channeling it in website improvements) holds better future development chances. Investing in a platform that’s on the rise and may concentrate the next-gen business infrastructure is a strategic move.

All roads lead to Rome is a modern wording that can easily substitute with “all roads lead to cloud computing” – app adoption included. Whether your company already has its private or public cloud services (IaaS, PaaS or SaaS), investing in a mobile application is a good way of exploring this side or computing, also on the rise. It is never too late to start, but the significance of the initiation moment reflects upon the ease of the technology adoption process.

  1. Creating a direct marketing (and sales) channel

All that you deliver via a company or a brand app reaches your customers in the blink of an eye. No re-routing, no faulty search engines or update lag hinders the relationships between a commercial entity and its app users.

How does the user end up downloading and installing your app? There’s a suite of possible ways people can end up viewing and downloading your app, the most common of which being to have your website as a starting point. Marketing strategies cover the first point of connection, and we needn’t concentrate on this in this particular article. Most importantly, once having your app, the loyal or potential customers are reachable at the end of a very direct channel of communication – set up and designed by your team.

  1. Providing dynamism and value to your customers, by designing fast and efficient features that allow reward collecting, loyalty points or other incentives delivery straight to their device’s screens.

The most passionate adopters of mobility prefer solving their affairs on the go; they enjoy being fast-paced and getting all sort of things dome without setting a special moment or environment for their daily tasks – therefore if your business profile suits such customers, it is better to adjust your outgoing messages, promotions and marketing elements in accordance.

  1. Boosting your sales and bookings with dedicated apps

It is a proved fact that small businesses benefit from having their own mobile app by boosting their sales. Special offers and contests can stimulate new customers into searching and downloading the app, push notifications keep people updated and new instant shopping tools can considerably ease the purchasing process.

Bookings also increase once the customers are able to reach you via a cleverly designed and efficient application. No need to look for your website once they reached their home or office desktops, it suffices to touch their smartphone or wearable screen and in a few taps, the task is done.

Effortless, fast operations are facilitated by apps, and it bodes well for a company to possess such a dynamic, up-to-date digital tool. Because ultimately nobody wants a slow painful process whenever they are set to exchange their money for a quality product or service. Customers love to get in touch with a company via its user-friendly, efficient application, in an interactive, dynamic manner.