McDonald’s is leveling up its stake in gaming through a sponsorship of OfflineTV, an organization that commands more than 3 million subscribers across its YouTube and Twitch channels. This is the second gaming-related deal for the Golden Arches owner in the past year, following a tie-up with esports and entertainment giant FaZe Clan struck in August.
The OfflineTV partnership aims to do a bit of double duty for the Big Mac marketer. Beyond adding to its gaming bona fides, it squares with a recent push to improve diversity, equity and inclusion (DEI).