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Is the influencer marketing bubble set to burst?

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.

Other research suggests a similarly positive outlook.

Rakuten Marketing found that 75% of marketers plan to spend even more on influencers in the months to come, while Celebrity Intelligence says that digital influencers are the most popular choice for brand endorsements.

Read More on Econsultancy blog