image: PhotDune

Is the influencer marketing bubble set to burst?

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around.

Other research suggests a similarly positive outlook.

Rakuten Marketing found that 75% of marketers plan to spend even more on influencers in the months to come, while Celebrity Intelligence says that digital influencers are the most popular choice for brand endorsements.

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