Is content marketing really worth it? You publish an article, some people read it, maybe they like it, and then what? Do they volunteer to get tattoos of your logo on their foreheads? Do they open their wallets and let you take out as much as you want?
If you read enough blog posts or skim through enough ebooks, you’ll see an overly simplistic narrative everywhere you look: If you publish high-quality content, revenue will follow.
