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How to Fix a Broken Content Strategy

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the best yet.

So, let me ask you a potentially awkward question: Are you on track to meet those goals? If the answer is no, don’t worry you are not alone, and there is still plenty of time to not only play catch up but to exceed the goals you originally set.

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