Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing. This evolution is characterized by four major trends:
1. Content explosion
2. Omnichannel proliferation = content everywhere
3. The urgent need to manage increasing complexity
4. The need for agility and digital dexterity
The bottom line is that more and more content is being created for audiences to consume via more and more channels, devices and touchpoints.