Top
image credit: Pxhere

Google Ads rolling out auto-applied recommendations

April 14, 2021

Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting.

Google Ads auto-apply recommendations. Google now allows advertisers to opt-in to apply a certain subset of recommendations automatically to your account. Google said this “can improve your account performance and save time,” but many agencies will probably recommend that their clients do not opt-in as some of the recommendations may not actually improve account performance. Google said the auto-applying recommendations will not increase your budget, “so continue to review the Recommendations page to ensure your budget isn’t limiting your performance.”

Read More on Search Engine Land