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Five brands infusing AR with experiential marketing

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations.

Now, many are incorporating another big trend into the mix – augmented reality.

By blending digital elements with real world events, AR further enables brands to bring experiences to life (as well as to create campaigns at scale).

Here’s five recent examples, and reasons why they work.

Read More on Econsultancy blog