Have you ever wondered what you would sound like if you were a melody? Do you suspect your favourite cheese brand would have strident tones of sauciness if it could talk? How about your Xbox – have you ever paid attention to the ding it makes every time you choose an option from the menu? And what about what you hear while on hold to your bank, telco or insurance provider: Does it scream personality?
Now more than ever, what a brand ‘sounds’ like has become as much a part of individual and distinctive brand identity as a visual logo, service experience, advertising and product and services set.
