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Drawing marketing insights from your consumer generated content

March 30, 2016

Imagine that once you have many types of content, you have a lot of it – and it’s trusted, and you’re getting it to many different places… Now you have to ask yourself, “What am I learning from all of this CGC, and how will it help me to better compete?”

The holistic value of a healthy CGC program extends beyond conversion lift to an e-commerce site. Analytics show you the performance of your word of mouth program.

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