In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn to new strategies.
Based on the data of 33.3 billion programmatic ad bids and 2.2 billion impressions, machine learning expert MOLOCO found that mobile e-commerce marketers would fare best by diversifying traffic sources; optimizing campaigns for ROAS; and using techniques like machine learning to help maximize ad spend.
