Just about every marketer experiences the dichotomy of creation / promotion with an increasing focus on making the best content possible. But then what? Many time-strapped marketers are resolved to hit publish, schedule some social shares on brand profiles and maybe throw a few bucks towards social ads. But is that enough?
Back in 2012 Americans were consuming an average of 63 GB of media on a daily basis. I can only imagine how much it is today.
