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Content Marketing Spend Still Growing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.”

“These marketers realize content is a way of branding an organization as a thought leader,” reads Target Marketing’s analysis of six years of “Media Usage Survey” data.

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