Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when time is scarce. Even better, a strong process will improve the quality of your output.
There’s no one process setup that will work for everyone, but there are some basic parameters common to all successful content development processes. Here a few that should be part of yours.