image: aberdeen essentials

Boston Write Now: Content Marketing Insight from Pros

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed.

At Boston Content’s Write Now event, marketers and copywriters – and the myriad titles existing betwixt the two – met to gain insight into what it’s like to write right now from folks in similar roles across industries.

Ann Handley (the world’s first Chief Content Officer, and author of the book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content) moderated the panel held in Wayfair’s lofty downtown office.

Read More on Aberdeen Essentials