Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices, according to Target Marketing research. Indubitably, that number’s grown in 2017, as even Google demands the mobile Web experience be flawless in order to rank in search results.
Natural language is a next step in Google’s demands, as consumers are using voice to search and are having an impact on content marketing and SEO.
