As a social media manager, boosting key social media performance metrics such as likes, shares, mentions, and re-tweets is good, but in order to achieve optimum social media success, you also need to tap into the power of your influencers and existing customers. And the only way to appeal to them is by providing the right content at the right time.
More often than not, marketers overlook the importance of timing, however, in reality, it’s one of the most crucial and challenging factors in social media marketing.
