SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years.
You might think that the old approach to creating SEO articles is a thing of the past. But in reality, content that gets highly ranked on search engines is what many marketers are still aiming to achieve. The name of the game might have changed. The methodologies and approach may have tremendously evolved as well. But the goal still remains the same.