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5 Tricks to Prove Your Content Is Working

As content marketers, we need to know whether our content is performing. Ideally, we want to be able to draw a direct line between content we’ve published and a closed sale. Unfortunately, that line isn’t always direct, and it isn’t always easy to draw.

Knowing that, it’s helpful to have proxy metrics by which we can measure the effectiveness of our content. Let’s look at a few.

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