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5 Reasons No One Cares About Content Marketing

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?”

“Yeah,” you say, realizing that your mom is probably picturing you hunched over a vintage typewriter in a New England cabin, decked out in beatnik attire, while tapping out your great American novel and trying to figure out how you’re going to pay off those pesky student loans.

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