Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions.
Lead conversion is a daunting task and metric for marketers. Driving traffic to a website is a task in itself, and only 1-2% of that traffic actually ends up converting, and sometimes it’s even less. Conversion requires optimized web pages and content, and constant engagement of website visitors/consumers so they aren’t interrupted by a competing business. Automation can help you do just that.