Healthcare marketing tips that seem basic rarely are in such a regulated industry. Here are five more marketers may not have considered until now.
On April 27, Paul Bullock writes for TheDrum.com that he’s got solutions for “Overcoming Marketing Roadblocks in Regulated Industries.”
No. 1: Don’t Assume You’ve Thought of Everything
Sure, healthcare marketers know their industries and the laws governing them.
But, Bullock points out, you’re probably not doing all of the work yourself:
“Remember, education and awareness isn’t just an internal matter — it also applies to every external agency and freelancer you use to assist with your marketing and advertising.