We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress.
Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute!
For brands to be seen and heard, they often resort to releasing content intended to grab people’s attention. There’s a reason brands still release controversial content: It gets people talking. Content marketers want to create binge-worthy experiences that keep their audience engaged and coming back for more, yet many fall into the trap of releasing content that comes back to haunt them.