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4 Tips for Maximizing Trade Show Marketing With Digital

Live event marketing campaigns like trade shows are expensive endeavors. In 2015, U.S. trade shows as an industry generated more than $12.6 billion in revenue.

Moreover, according to Statista, nearly half of the marketers surveyed maintained their trade show budgets from 2016 to 2017, and approximately 29 percent actually increased their budgets. The question that remains is this: With such a significant amount of money being allocated toward trade shows, how can marketers effectively incorporate these events into their more cost-effective digital marketing campaigns to improve their overall ROI?

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