Forrester predicted that thirty percent of organizations will fire their CMO in 2017. Why? It boils down to three drivers: lack of growth, where CMOs struggle to show data-driven evidence that their marketing strategies have worked; lack of speed, where marketers are weighed down by long timelines and even longer windows for showing an ROI on their investments; and lack of scale, in which CMOs are challenged to turn small marketing programs into large, high-impact customer experiences.
Ultimately, CEOs are looking for profitable growth, and they need their CMOs to drive that agenda swiftly, and at a scale that matters. Speed is of the essence