Non-Fungible Tokens, or NFTs, have become the latest hot digital item and brands are clamouring to embrace them.
From community engagement to creative expression, raising funds for not-for-profits, lead generation, campaign promotion and influencer marketing, brand uses cases of NFTs are already wide in scope.
An NFT is a unique digital token that derives from the Blockchain and issued in two main ways: As stores of value, and as smart contracts. The NFT is stored on a distributed ledged that creates verified and immutable proof regarding ownership of a digital object, in the same way a certificate of authenticity can establish provenance of a physical object.
