Content marketing is one of the dominant strategies in the modern digital marketing world. That’s partially due to its accessibility (since anyone can write and publish content on the web). But it’s also a testament to its effectiveness.
Of course, practicing content marketing isn’t a surefire way to generate traffic or even build your brand reputation — especially now. The truth is, marketers everywhere are suffering from the effects of “bad” content, whether they’re the ones writing it or not.
If content marketing is going to survive as a strategy, we need to collectively address it.
