Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging.
Can marketers influence a smart or automated strategy? The answer may surprise you.
A “secret” or not well-known tactic when it comes to Google Ads is that audience bid modifiers that are manually set can be used to help prioritize which audience list is served if a user is on multiple lists. For example, a higher bid modifier means your preferred list will be prioritized but not be used in the bid modifier in the auction itself.