Within the survey, more than a third of respondents said they were more likely to contact a local business that had a website, while an almost identical number acknowledged that a strong web presence was important for building credibility.
Although not many respondents highlighted a desire for mobile compatibility, it’s likely that it showed up in other statements, namely that they wanted a “clear and smart” layout to work with. If customers are on smartphones or tablets, the only cost-effective way to meet those guidelines is to use a responsive site design.
