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What Amazon Advertising Will Look Like in 2020

December 27, 2019

Via: Adweek

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Amazon doesn’t generally speak to future plans, so it didn’t have much to say about what 2020 has in store for its growing advertising business. Agency insiders who work with clients on the platform, however, say they expect big changes in 2020, especially when it comes to data and insights.

Amazon got a late start in digital marketing, so it still trails Google and Facebook in both revenue and tools.

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